Uri Poliavich is the visionary driving force behind Soft2Bet, one of the most dynamic technology companies in the global iGaming sector. With numerous years of leadership experience in online entertainment, he has transformed Soft2Bet from a startup into a globally recognised enterprise through his strategic vision.
Uri Poliavich’s Early Life and Education
Born in Ukraine in 1981, Uri Poliavich studied law, earning a Bachelor of Laws degree. The discipline sharpened his eye for detail and his ability to navigate complex statutes, contracts, and due diligence.
It trained him to balance opportunity with risk, argue from evidence and communicate with precision. Studying law also developed a methodical approach to problem-solving and a respect for straightforward process, qualities that carried into his later business work. This foundation set the tone for measured decision-making and a preference for structured, well-documented execution.
Uri’s Career Timeline: The Road to Founding Soft2Bet
From 2007 to 2010, Uri Poliavich completed a legal internship specialising in international transactions and real estate. From 2010 to 2012, he served as Vice President of Business Development, overseeing operations and building partnerships across the iGaming sector. Between 2013 and 2015, he worked on a range of business projects, broadening his commercial expertise.
Since Uri Poliavich founded Soft2Bet in 2016, the company has grown, guided by his vision for a modular, highly compliant platform, into a leading global iGaming technology company, delivering turnkey solutions for providers and innovative products and services for online casino and sports betting operators worldwide.
Innovation Implementation: The MEGA Mechanism
Innovation sits at the centre of Uri Poliavich’s work. He played a leading role in creating the Motivational Engineering Gaming Application (MEGA), Soft2Bet’s engagement engine. Combining advanced technology with thoughtful product design and refined UX/UI, MEGA has increased user engagement and underpinned its rapid success.
Interactive modules such as MEGA Builder, together with gamified features like MEGA Clawee, lift engagement and add genuine entertainment value. Under Uri Poliavich’s leadership, MEGA puts UX at the centre of the product, improving retention and giving Soft2Bet a clear edge in a crowded iGaming market.
Soft2Bet Invest: Investing in the Future of Entertainment & iGaming
In 2024, Uri Poliavich launched Soft2Bet Invest, a €50 million fund that backs new businesses in the gaming and casual entertainment sectors. The fund focuses on future-facing technologies, including artificial intelligence and other innovations that enhance user experience.
Industry Recognition and Personal Awards
Uri Poliavich’s leadership at Soft2Bet and his wider contribution to the iGaming sector have earned him numerous industry awards and accolades.
Among Uri Polavich’s most notable personal awards and honours are:
2023
- Inclusion in the Gaming Intelligence Hot 50 list
2024
- Leader of the Year at the SBC Awards
- 12th in the list of the 100 most influential people in iGaming
- Named among the 50 Most Influential Jews by The Jerusalem Post
2025
- Leader of the Year at the GGA Awards
- 6th place in the list of the 100 most influential people in iGaming
- 19th among the 50 Most Influential Jews by The Jerusalem Post
